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The French Round regained economic strength before the epidemic and without the Olympic Games, the World Cup and the European Championships it occupied the center of the summer media scene.

Great Belt Bridge, Denmark, second stage view.
Great Belt Bridge, Denmark, second stage view.EFE
  • Chronic Victory for Jacobsen, yellow jersey in a fairly finished finish for Van Art
  • Chart Tour

With the exception of the Olympic Games or the European Championships, and with the World Cup leaving in the winter, the tour, with the Wimbledon tournament, monopolizes and restores the center of the media scene. Economic power Before the epidemic. The Large bowlWith 190 screenings and a potential audience of 3.5 billion viewers, a huge source of revenue.

The company has organized the competition Amaury Sports Organization (ASO), also the owner of the magazine L’Equipe And the Tour of Spain or Dakar Rally. The company invoices about 200 million annually, two-thirds of that revenue is generated by tours. 60% of the assets of the round come from the sale of television rights. Fifty of the 30% is contributed by the sponsors and the remaining 10% by the host cities of the event. Usually, Places at the end of the stage pay 650,000 euros and around 100,000 euros at the beginning of the day.

12 million from Denmark

These amounts are skyrocketing when the race crosses the French border. The amount provided by Denmark can be reached 12 million For the three days of the competition and the days before the start of the test. Utrecht provided four million in 2015; Dুসsseldorf, 6.2 million in 2017. It involves a great logical effort to leave the country of origin, but it also makes extra money. This year, Hungary has paid nine million rupees to Giro de Italia.

According to The veil is news, Enough to host the tour. Cities could be multiplied by 10 by the amount invested because of the revenue generated by the hotel industry, service companies and tourism. Tour is an excellent advertising platform. In 2021, its website had more than that 14 million unique visitors. The number of followers on social networks has exceeded nine million. The tour gathers 4,500 people every day.

Basque country in 2023

In 2023, the French test will begin, starting July 1, from the Basque Country, in Bilbao, and two more stages that will connect Vittoria with San Sebastian and Amorebita with Beyonc. The distribution amount to the Basque Autonomous Community amounts to 12 million euros. Basque government, three Council of Basque Capitals and City Council The cost they will bear. Autonomous executives will face 75% of the total cost, about nine million euros, and the councils and councils will pay about 760,000 euros each. A public investment will provide handsome returns.

With the tour, the organizers, the sponsors, the city and, to a lesser extent, the heroes of the event win. In this version, the amount of reward for cyclists is higher 2 2.2 million, About 60,000 more than last year. The winner of the round will receive 500,000 euros; Second, 200,000, third 100,000; Fourth, 70,000; Fifth, 50,000. And so on a landing scale until the last is classified. The best team will take 50,000 euros. The winner of each stage will receive 11,000 euros; The second, ,500 5,500 and the third, 8 2,800 This award is distributed among all riders, technicians and team assistants.

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